Why website design
is so important
What is website design?
It’s the thought and skill that goes into the layout and placement of everything on a web page – the flow as you navigate around a website. The consideration given to how everything works together before a website is even built.
It’s also the look and the feeling you get when you are on a page. How you connect to the content – how you keep looking and can find what you came for fast.
If a website is well designed, user experience is behind everything. Your designer has mapping out the journey of the user on the page and made sure everything flows as it should.
What does good website design look like?
Good design takes you where you need to go and bad design stops you in your tracks. Have you ever gone to a web page and closed it seconds later? Maybe you didn’t like the look of it or it was too hard to find anything, too busy and too hard to navigate? Bad web design stands out. Good web design just flows – your eye is drawn in and you quickly pick up key headings and can find the information you are looking for.
What are some elements of good website design?
A well-designed website gives all the elements on the page space to breath. It uses colours, fonts and images which are suited to the brand or organisation and attractive to prospective clients and customers. Key messages and promotions stand out and those all-important headings are clear and easy to read. Before you know it, you’ve looked at the key information and found what you came for. And you know what to do next – with call-to-action links and buttons and contact information clear to see.
First impressions count
Whether you are the owner of a small business, a non-profit group, an artist or anyone wanting to get online, your website is your first impression. It's as if you opened the front door to say hello – you want to present yourself in the best light, say the right things and engage your visitor. Working with a website designer with the right skills can make all the difference. As a graphic designer, I apply all my knowledge of design, layout, writing, user experience and marketing to the creation of your website design. Talk to me about making your best online impression.
"Anne truly understands that effective design can significantly impact on business results, especially with getting new client leads, and generating online sales. She has a great ‘can do’ attitude and I would happily recommend Anne to anyone."
Kathryn Schimanski, Aztera Marketing
"I’m extremely happy with the website Anne designed for me. It is visually appealing, clean, easy to navigate and responsive – everything I asked for. Anne is so easy to work with, has amazing customer service skills and is fast and response every time."
Nimrekha Colins, Black Rose Florist Porirua
"We truly enjoyed Anne’s relaxed but efficient manner, her great communication skills, and her follow up support has been superb. We are so happy with our new website and highly recommend Anne to anyone who requires her skills."